Consumer-Directed Family Health Insurance Increases In Popularity

One of the growing trends in the health insurance industry is the increased use of consumer-directed health care. It consists of a high-deductible health plan, intended for catastrophic use. The plan is attached to a health savings account, which is used for everyday expenses (such as prescription medications and doctor visits).

In 2009, consumer-directed insurance was clearly a growth segment for individuals, groups, and families. 27 percent more people opted for such a plan in 2009 than the year before. (more…)