Why “Hunting” for Life Insurance Leads is the Worst Option

Insurance companies have done a horrible job at marketing their products. Let’s face it, all the commercials that you see on your television are related to stocks and mutual fund type investments. Finally, when an insurance commercial does come on, it’s about the least informative commercial you could possibly see. Marketing for insurance leads does not have to be a painful process. If you are not getting any results with your current marketing strategy, then I am glad you are reading this article to help improve your life insurance lead inflow.

If you are a licensed life insurance agent, looking for life insurance leads the old school way by either doing seminars, putting up fliers; be it on cars or doorsteps, or buying lead lists like I was, you are going down the wrong path. You may get some results from those types of lead strategies, but at what dollar cost? I don’t even want to think about the amount of time that I have invested in those strategies.

Attraction Marketing is Gold for Insurance Leads!

Attraction Marketing is a very great, inexpensive way to get life insurance leads coming to you, rather than you hunting for them. How in the heck does Attraction Marketing work exactly? Well, I am glad you asked. In a nutshell, you establish yourself as a point of information rather than a sales pitch. Lately, more and more people are refusing to watch television and read newspaper advertisements. The reason why they stopped is because they were tired of constantly viewing advertisements that had no informative value what so ever. It’s not about sell sell sell. (more…)

Due to the fact that trade journals are having a hard time during the recession, and losing subscribers due to businesses failing, more and more of these publications are turning towards their readers and folks in the industry Association to write articles and content. If you pick up a trade Journal in almost any industry today you will find articles about insurance, written by an individual who specializes in that particular industry sector niche in providing insurance for the businesses that participate in that field.

There is a huge demand for insurance articles and articles like that in the trade journals, as they are trying to cut costs, and get rid of expensive reporter salaries. In fact, if you call the publisher of nearly any trade Journal and offer your writing services, and show them the byline you intend to use, you will be surprised how many of them will take you up on submitting a free article to their publication. (more…)

Most insurance agents do not survive in the first few years of their sales business. It is important to understand that businesses do not fail overnight. There are tell-tale signs if your efforts you put in your insurance business are working or not.

Here are the 5 indicators that your insurance sales business might be on the wrong path:

(1) Fail to adapt to changes

We deal with many forms of change in our business each and every day. Those who fail to adapt to change risk the fate of finding themselves irrelevant in the business.

Observe changes taking place in the market place. Do the customers have different expectation? Is there a need to change your sales approach due to technological advancement or regulatory intervention?

Changes may not be a bad thing all together. Identify opportunities arising from the change, get the support you need and realign your strategies, you should be able to minimize the impact caused by the changes. (more…)

The perfect insurance program should be balanced and designed with the high limits for major loss. You can only achieve these two aims in your insurance program with the help of an expert insurance agent. The agent who would be an expert on all the purposes that you want to accomplish in your insurance program. For example: one of the most important aspect of your insurance program is the price. I know that many people would say here” what is the pig deal? or what is the new thing “. This point deceive many people. Where the price which is the most important is not what you will pay in your premium, but the costs that you will have to pay at the claim time.

That is to say, you can find that some people pay the whole of their attention to the premiums. Then they come to be surprised with the uncovered claims which would cost them what they can never afford. In this respect, we want to shed the light on the fact that, when the matter is related to the insurance costs you should know that it is easier and safer for you to pay more money on your premium than you bear the burden of the uncovered claims later.

What exactly makes the balanced insurance program?

we have mentioned the five major risks that would face man along his lifetime as : damages housing lead to damage or total destruction or sudden death or injury that lead to a person’s permanent disability or illness that requires a lot of expenses( medical bills) and lawsuits. Accordingly, the balanced insurance program should cover all these five major risk equally. (more…)

If you are an insurance professional, you would be well aware of the statutory requirements in the field of insurance – of continuing education (also known as CE) each year so that your license remains up to date.

Insurance CE is a huge industry; and there are hundreds of training centers across the country which survive solely on insurance continuing education. As the number of insurance agents in the country increases, there is more and more demand for continuing education, as it is mandatory in all the states to have a prescribed number of training hours attended each year, failing which the insurance license may be revoked. (more…)

A large percentage of people who are into the life insurance sector are part timers and that is a significant disadvantage when compared to the others who’ve taken the profession full time. Now, the disadvantage is not anything to do with the time they are spending on the field, but the time they are spending upgrading their knowledge.

In an emotional field like life insurance, unless there is absolute knowledge about the different criteria and different kinds of riders, one cannot be confident in selling a policy to his customer. That is precisely why life insurance continuing education is such a boon for part time professionals. If you are a part of the insurance industry, you will know about the mandatory training hours that each professional has to log every 2 years. Thousands of people lose their licenses just because they have not been able to prioritize these training hours, and that is truly sad! But with the internet giving tremendous flexibility to the learning process, it is no longer an excuse to say that you do not have a study center near where you live; or that your boss did not allow you to apply leave during the training period. (more…)

The whole concept of insurance is that of continuing education. Unless an insurance advisor is seriously in touch with the subject and the changing regulations, he cannot suggest the right kind of a policy to his customers. And customers’ expectations also change with time!

That is the exact reason why the government has put in a law that all insurance advisors should attend a mandatory training session for a stipulated number of hours each year. Since the laws change from state to state, we can’t be specific about it – but it generally is around 20-25 hours a year. In that, there is one session which is compulsory – Insurance Ethics; and when you think about it, that is a seriously good condition to have been put into the regulation code. Insurance is such a sector in which there is so much of competition that it is quite tempting for people to skip the little ethics which are mostly in unwritten form. So each year, when there is a brush up on the ethics front, there is a conscience which pricks us from inside when we cross the line. (more…)

Insurance is a contract wherein an insured (entity or an individual) receives monetary protection or reimbursement against future losses from an insurer (insurance company). To put it in other words, an insured or a policyholder purchases policy from an insurance company and pays premium for the required coverage. In turn, the insurer promises to cover the financial losses listed in the particular policy. Apart from different type of policies, insurance industry is dominated by a number of insurance professionals, who guide people right from purchasing a policy to settling a claim.

Types of insurance policies

Insurance industry is nothing without insurance policies. There are a number of insurance policies, some of which are listed below.

• Life insurance: In life insurance, the designated beneficiary/beneficiaries get cash benefit in the event of the policyholder’s death.

• Auto insurance: You need to purchase an auto insurance policy if you own a vehicle. This policy provides coverage to you and your car in the event of an accident, theft or damage. It also covers bodily injury and property damage liability. (more…)

Some people get into the insurance industry to buy themselves a job. When unemployment is rising and you face extreme competition for every job you apply for… the idea of securing a job for yourself seems like a good option. Others don’t want a sales job they want a business.

The agents who want a sales job are sales representatives for the insurance companies they sign on with. If you choose the sales representative route you should:

* Buy yourself a good headset because you’ll need it to make a lot of cold calls
* Buy a high quality pair of comfortable shoes because you’re going to need to pound the pavement
* Toughen up your thin skin and guard your glass jaw because you’re going to get a lot of resistance and rejection. (more…)

Sounds ridiculous, right? Well, maybe not. In the online age, we now have access to millions of websites that tell us we can get the lowest insurance rate possible. In fact, you may already think you have the lowest rate possible for your car insurance. But are you sure? And how do you really know? Just because your agent told you so doesn’t make it true.

Did your agent show you a quote from all the insurers he or she represents? The odds are they didn’t. My experience in the industry tells me you probably didn’t ask to see the comparison quotes, and instead told the agent you wanted the lowest rate with the best coverage, which is clearly subjective. Even if you did look at the quotes, did you understand everything you were looking at, or did you just look at the price. If the price was higher, was the difference explained to you? (more…)