Insurance Info

Insurance agents today have the big advantage of having numerous options in lead generation and marketing from companies that provide their services in this direction. This is largely due to the exponential growth in internet based insurance marketing. More options certainly do not translate into easy leads and insurance sale; in fact it is the other way round and the competition is much tougher than ever before. Insurance buyers have the facility to study and compare quotes from various insurance companies just sitting at their desks. This means insurance agents have to go that extra mile to get insurance leads, attract a client and sign a deal.

An ideal situation is where an agent has a solid list of clientele and keeps adding to this list purely from referrals. But to build a credible client list agents need good insurance leads. This is true for those wanting to add to their list as well as those new to the field and have to start a client base from scratch. There has been a drastic shift in leads generation due to internet boom. Lead delivery services exist today which have made the traditional lead generation methods null and void. Agents can buy good leads today from such companies – they can then follow up on the leads and land insurance sales. Though paid insurance leads cost money, they save time and effort for agents – they can invest this time in attracting and retaining prospective clients. Continue reading ‘Insurance Leads – How to Find the Best Ones’ »

So you need car insurance. You’re not alone. Almost all drivers have to be insured. Because of this, chances are that at some point in time you’re going to be dealing with an auto insurance broker. What exactly is a broker and what do you need to know when working with these individuals? If you want to be an informed buyer this is the information you need.

The first thing you need to understand is what makes auto insurance brokers different from car insurance agents. Brokers work for you, the insurance buyer. Agents, on the other hand, work for the companies that they sell insurance for.

Both agents and brokers can provide you with insurance from a variety of insurance companies and both work on a commission basis. Auto insurance brokers, however, represent your interests while agents represent the companies whose policies they are writing.

Many people think that brokers charge more than agents or that working with a broker costs more than buying insurance from an auto insurance company directly. This isn’t the case. Policy premiums will be the same and you don’t have to pay a broker up front since they receive commission based on the policy you purchase from them. Continue reading ‘The Most Important Things You Need to Know About Auto Insurance Brokers’ »

Since 2003 InsureMyHouse.com has provided agents with a great way to grow their business with targeted leads.  They allow for only one agent per zip code.  So when someone is shopping for homeowners insurance and selects the zip code(s) you registered, you are the only result.  Provided to the homeowner is a unique profile page displaying your name, address, phone, fax, email and web address giving them easy access to contact YOU directly.  Agents are also optimized for the search engines like Google and Yahoo.  What occurs is when visitors search for homeowners insurance in their city, state and/or zip code, your profile page is populated and picked up by the search engines. In addition they provide a Learn the Basics section for the sites visitors giving them helpful and informative articles pertaining to homeowners insurance and their home.  Continue reading ‘Home Insurance Leads – Insurance Leads for Home Insurance Agents’ »